One of the Northern California’s celebrated food bloggers and author is forgoing the traditional publishing route for his latest cookbook. Hank Shaw, the 2013 James Beard award winner for Best Food Blog for Hunger Angler Gardner Cook, has turned to Kickstarter to fund "Buck, Buck, Moose," his third cookbook.

We’ll talk with Shaw about why he decided to go solo after publishing two successful books for legacy publishers and how "Buck, Buck, Moose" will be different from any other old venison cookbook.